Marketing Strategy, Text and Cases. Michael Hartline by Michael D. Hartline

ISBN: 9781285170435

Published: January 1st 2013

Paperback

768 pages


Description

Marketing Strategy, Text and Cases.  by  Michael Hartline by Michael D. Hartline

Marketing Strategy, Text and Cases. by Michael Hartline by Michael D. Hartline
January 1st 2013 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 768 pages | ISBN: 9781285170435 | 3.60 Mb

Marketing Strategy emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function todayMoreMarketing Strategy emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping student develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Marketing Strategy, Text and Cases.":


outletleszno.pl

©2008-2015 | DMCA | Contact us